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If you shop around, you'll quickly
find out that website pricing varies considerably. There
are a lot of reasons why you'll get different prices from
different companies. Often you'll find a variety in the
scope of each proposal - one offers a more basic service
than another - which explains the price difference. One
may just be for design, and another may include everything
related to the website, including hosting, promotion, and
updating. Because of this,
there are only two ways to price a website:
You Set The Price
Once you have an idea of what a reasonable price is,
this is the way to go about budgeting your site.
Establish how much you plan to spend, and let the
developer or developers determine how best to provide
you service within that price range. This also allows
you to prepare for annual budgeting for costs related to
the website (expansion of site, redesign, promotion,
etc.)
We prefer this approach, because
if we know the budget, we focus accordingly.
We Set the Price
Of course, if you don't have a good feel for the costs
and values of being on the Web, you need input. We're
happy to discuss with you your needs and interests for
your organization's web site, and to provide a proposal
based on that information and an understanding of what
is both a reasonable expense for your organization and a
reasonable value as well. We have told many first year
web site clients that it makes sense to spend
conservatively in the first year as they learn what does
and doesn't work online for their
market/audience/members.
We operate on a wide range.
We've developed websites for under $350, and for as much
as $15,000. It all depends on the complexity of the
site, and the needs of the client.
One last note: We prefer to
work on an annual contract basis. That way, we're in the
loop for any questions, alterations, or follow-up that may
be needed in the first year. Almost all of our clients
renew with us after that first year as well, because we
work to build strong relationships.
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